The rise and rise of Franciacorta
Published: 28 October, 2022
The sparkling wine industry has arrived at a crucial moment. As markets have expanded and consumer attitudes evolved beyond the ‘just for celebrations’ paradigm, brands can expect to achieve growth that would have been impossible in the 20th century. As the hottest consumer wine topic in the UK, the scope to encourage further premiumisation across different sparkling categories is unprecedented.
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